This movie requires the latest Flash Player

Fashion is the “armor” how you want yourself to be looked like. Fashion is a “thought” about how you should be looked like. “Hare to Ke” is a Japanese traditional manners which people care about. But it is not all about “form” or “appearance”, it is a shape of our mind. I tried to describe those changing “minds” of Japanese people by eras, more than just a selection of we follow the traditional idea or not. We celebrate the day of “Hare(special)” and we enjoys our days of “Ke(ordinary)”, I wanted to create something based on how we feel about “Hare to Ke”. I took Shirt as “Hare” and T-shirt as “Ke”. I tried to express my mind behind the cloths.